CAPITAL CAMPAIGN CONSIDERATIONS
It is said you’re either coming out of a campaign, in a campaign, or preparing for the next campaign. When a campaign is on the horizon, what internal and external factors should be considered for organizational alignment from the start?
Learn about important first steps and recent trends fundraisers can use to build the foundation for a successful campaign. David Cobb, Senior Vice President, Campaign Division with Ashley Rountree and Associates, will share proven strategies gathered from both his consulting experience and his time with Goodwill Kentucky and Indiana University. Representatives from local non-profits will also share their own stories from recent campaigns and help field audience questions.
David Cobb joined Ashley Rountree as an experienced fundraiser and senior nonprofit executive with more than 20 years experience leading innovative fund development, public affairs and strategic planning initiatives for a broad range of nonprofits. David’s diverse background in fundraising includes having led highly successful capital campaigns, major gifts initiatives, annual funds and events. An attorney, David brings extensive non-profit management experience with a special focus on organizational turnarounds and self-funded program creation.
David most recently served as Vice President for Goodwill Kentucky where he oversaw all fund development, public affairs, marketing, human resources, and strategic planning, initiatives for an $58 million nonprofit with more than 1,300 employees. As key member of the senior leadership team, David served as the go-to driver for new large scale strategic initiatives and spearheaded the design and implementation of numerous self-fund mission programs. As the organization’s senior fundraiser, he was responsible for personally soliciting and securing the largest gift in organization history among other major gift donations and successfully directed two capital campaigns that both exceeded goal.
Prior to Goodwill, David worked in higher education for Indiana University in fundraising and alumni affairs where he significantly expanded the visibility, outreach and constituent engagement through innovative initiatives and programs that resulted in record numbers of alumni returning to campus. At both capacities Goodwill and IU, David created and led strategic initiatives and major collaborations engaging a well-established network of contacts within the charitable, educational, governmental and corporate communities. David began his non-profit career at St. Jude Children’s Research Hospital where he pioneered a number of new and innovative fundraising programs and became a national leader among his peers for revenue generated.
