Meeting/Event Information

Creating a Culture of Fundraising Leaders

October 25, 2017
11:30 AM to 1:00 PM
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Hurstbourne Country Club
9000 Hurstbourne Club Lane
Louisville, KY 40222

AFP October Session: Creating a Culture of Fundraising Leaders


In 2006, there was a vision to elevate the culture of philanthropy across the organization at Norton Healthcare and in the community. Within the Norton system, two fundraising teams integrated into one, CFRE certifications and volunteerism in AFP were encouraged and supported among staff, institutional culture and training became norm, and a grateful patient and stewardship program was implemented to focus on elevation of clinical relationships and deeper alignment of donors’ intentions.   What was evolving within the Norton Healthcare team was also shared within the community of fundraisers through volunteerism, mentorship, hosting trainings, and sponsorships, to name a few, with the sole purpose of sharing resources with all fundraisers so that “all boats can rise with the rising tide”.

In 2015, the next step in the process resulted in cross cultural training which included everyone in the office meeting donors where they were and more seamlessly integrating mission and vision of programs and services into all roles.    For this to happen, many internal processes required change. Employees needed to feel empowered to lead their areas, in a way become their own CEOs, by building strategies, forming teams, making their own decisions, communicating with others, and being accountable for their outcomes. This presentation is a look at what it takes to change a culture, build trust among the team, have courageous conversations, allow for mistakes, and create an environment for everyone to be successful individually and through team fundraising.

Traci Simonsen, CFRE and LCSW, is the Executive Director of Major Gifts for the Children’s Hospital Foundation and the Norton Healthcare Foundation. In that role, she leads the Major Gifts, Planned Giving, Grant Writing, and Gift Processing team. Under the leadership of Lynnie Meyer, Chief Development Officer, the foundations raise more than $20 million annually in support of Norton Healthcare’s mission. 

She holds a bachelor’s degree in Marketing from the University of Hawaii and a master’s degree in Social Work from the University of Louisville. She was a Dale Carnegie instructor for over 20 years. She currently serves on local community nonprofit boards and is a past recipient of the Bertha Capen Award for Social Consciousness, the Women’s Business Professional Award, and the Presentation Academy Tower Award.

Heather Singleton, CFRE, is Executive Director of Events and Community Outreach for Norton Healthcare’s foundation offices: the Norton Healthcare Foundation and the Children’s Hospital Foundation.  In this role, she manages the events, special projects and donor relations team, raising around $3.2 million annually.

In addition to her work at the foundations, Singleton is actively involved in other philanthropic efforts including serving as President-Elect for the Greater Louisville chapter of the Association of Fundraising Professionals (AFP).  She also serves on the board of directors for Camp MARC, a summer camp in Western Kentucky for mentally and physically handicapped adults.  She is a past recipient of the NFocus New Faces of Philanthropy award, as well as a graduate of Leadership Louisville’s Focus Louisville and Ignite Louisville programs.

Singleton holds a Bachelor of Arts degree in Public Relations from Western Kentucky University and a Master of Science degree in Business Communications from Spalding University.  


$20.00 Member Ticket
$25.00 after 12:00 am October 21

$40.00 Guest Ticket
$45.00 after 12:00 am October 21

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